Professional Home Staging involves preparing a private residence or commercial property for sale in the real estate marketplace

The Goal of Staging …

• Make your residence or commercial property appealing to the highest number of potential buyers
• Achieve maximum exposure
• Obtain the greatest net return
• Sell your property in least amount of time

Why Stage a Vacant Home…?

• An empty room easily shows its flaws
• An empty room almost always looks smaller than it really is
• Empty rooms can be cold and lifeless
• Vacant homes typically take twice as long to sell and go for less money than staged, occupied homes
• Each and every room gives the stager an opportunity to add “emotional connections” to the space; the buyer falls in love, aspires to live in the home, and can actually imagine their family in that home – not just buying a house, but investing in a lifestyle!

“The buyer will judge your house and decide if they want to buy it within the first 30 seconds” – Barbara Corcoran, Shark Tank Real Estate Mogul

Home Staging Statistics

According to a 2019 Profile of Home Staging Statistics, National Association of Realtors Research Group & 2018 HSR Study of over 4270 Stage Homes…

• 83% of buyer’s agents said staging a home made it easier for a buyer to visualize the property as a future home
• Staging a home increased the dollar value offered between 1%-5%, compared to other similar homes on the market not staged
• Staging a home decreased the amount of time the home was on the market
• 68% of the homes surveyed sold for at least 9-12% more than their un-staged neighbor
• The sellers who spent just 0.5% more on staging saw the largest return on investment (ROI) with over 5% more than the tighter-budgeted home seller

“When staging a home, 22% of seller’s agents an increase of 1%-5% of the dollar value offered by buyers, in comparison to similar unstaged homes. 17% of respondents stated that staging a home increased the dollar value of the home between 6%-10% and 28% of seller’s agent there were slight decreases in the time on the market when a home is staged.”