Why Home Staging

Why Home Staging

A staged home sells faster — and at the right price…

Professional Home Staging involves preparing a private residence or commercial property for sale in the real estate marketplace

The Goal of Staging

  • Make your residence or commercial property appealing to the highest number of potential buyers
  • Achieve maximum exposure
  • Obtain the greatest net return
  • Sell your property in least amount of time

Why Stage a Vacant Home…?

  • An empty room easily shows its flaws
  • An empty room almost always looks smaller than it really is
  • Empty rooms can be cold and lifeless
  • Vacant homes typically take twice as long to sell and go for less money than staged, occupied homes
  • Each and every room gives the stager an opportunity to add “emotional connections” to the space; the buyer falls in love, aspires to live in the home, and can actually imagine their family in that home – not just buying a house, but investing in a lifestyle!

The buyer will judge your house and decide if they want to buy it within the first 30 seconds” – Barbara Corcoran, Shark Tank Real Estate Mogul

Home Staging Statistics

According to a 2019 Profile of Home Staging Statistics, National Association of Realtors Research Group & 2018 HSR Study of over 4270 Stage Homes…

  • 83% of buyer’s agents said staging a home made it easier for a buyer to visualize the property as a future home
  • Staging a home increased the dollar value offered between 1%-5%, compared to other similar homes on the market not staged
  • Staging a home decreased the amount of time the home was on the market
  • 68% of the homes surveyed sold for at least 9-12% more than their un-staged neighbor
  • The sellers who spent just 0.5% more on staging saw the largest return on investment (ROI) with over 5% more than the tighter-budgeted home seller

“When staging a home, 22% of seller’s agents an increase of 1%-5% of the dollar value offered by buyers, in comparison to similar unstaged homes. 17% of respondents stated that staging a home increased the dollar value of the home between 6%-10% and 28% of seller’s agent there were slight decreases in the time on the market when a home is staged.”